OUR AMBITION IS TO be the market leader, servicing selected niche markets in major geographic regionS throughout Australasia.

United Recruitment Group

The United Recruitment Group of companies is driven by a need for a high level of service delivery for the recruitment industry. Each of the brands within the United Group operate as stand-alone recruitment businesses, providing specialised recruitment services by experienced industry professionals.

The company services clients throughout Australia from its Melbourne head office. Services of the group are also provided to clients in Asia, The Middle East, and Europe.

Our businesses

HR solutions to the hospitality and related industries.

Octopus recruitment

We are the leading recruitment company for the hospitality industry in Victoria. Commencing in 1994, Octopus has a wealth of experience providing executive, management and staff across all areas of the industry, including major and boutique caterers, sporting facilities, restaurants, hotels and clubs, educational institutions and healthcare facilities.

Octopus Staffing

When Victoria’s premier hospitality companies need additional staff to support events or cover leave, there is one company they turn to first – Octopus. Whether it be “The Birdcage” at Flemington, AFL, NRL or A League games, prestigious private parties and major conventions, Octopus staff will invariably be at the forefront of food preparation and food & beverage service.

Our staffing team provides dynamic and engaging Chefs, Wait Staff, Kitchen Hands, and Cafe Assistants for both on-going assignments and emergency needs. Essentially no major events in Melbourne occur without the support of Octopus staff.

Octopus Academy

In conjunction with Chase Skills, provides Certificate IV in Hospitality, Certificate IV in Work Health and Safety and the Octopus Certificate in Asian Cultural Awareness. We also provide our students with a Responsible Service of Alcohol Certificate. All students who successfully complete Octopus training programs are guaranteed an industry placement day and can be confident that they are receiving training to the highest level to meet our standard as Victoria’s number 1 hospitality recruitment and labour hire company.

Octopus Advantage

The growing inbound Asian tourism market provides Australian hospitality businesses with an enormous new market. Octopus Advantage is the pre-eminent company for the provision of culturally aware service training and consulting, assisting Australian companies to maximise the potential of this tide of opportunity. Australia’s largest entertainment and hospitality companies utilise Octopus Advantage to advise and design specific training packages to enable them to deliver outstanding service to the Asian in-bound tourist markets.

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Melbourne’s most recognised hospitality personnel agency.

VIP Personnel is Melbourne’s oldest and most recognised hospitality recruitment agency. VIP has earned a reputation as a provider of quality staffing and recruitment solutions within the hospitality industry. The VIP team applies their unique backgrounds combined with a level of personal service and attention to detail that only a specialist agency can deliver.

VIP has built its reputation by understanding the hospitality industry, its clients’ businesses and the personalities within its talent pool. We believe our success stems from our ability to match our temporary and permanent staff to the specific roles of our clients, with a view to getting it right the first time.

The team at VIP recognises and appreciates the demands and needs of their clients. We pride ourselves on ensuring we are in constant communication with our candidates and clients. We never lose sight of the importance of meeting and understanding our individual client’s needs. It’s this personal touch that allows us to match the right talent with the right client.

In July 2015, VIP Personnel became a part of the United Recruitment group of companies.

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Australia's number 1 healthcare recruiter.

Servicing all areas of Australia, Vital Health Recruitment is Australia's number 1 specialist healthcare recruitment company. Professional, executive and support staff recruitment are the areas where Vital specialises. We can provide both permanent solutions to your employment needs, or contract and temporary staffing for specific projects or to cover for staff or management absence.

Vital is staffed by experienced healthcare recruiters who draw candidates from Australia's largest database of professionals. For 18 years the company has been servicing this market.

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Providing professional and executive logistics, supply chain, engineering, and facilities management staff.

Precision Recruitment services a diverse range of clients throughout Australia and the Asia Pacific region, providing both permanent and contract professional and executive logistics, supply chain, engineering, and facilities management and staff.

Precision services clients nationally and internationally through an extensive network of contacts and a database developed on the back of over twenty years experience.

Run by industry veteran and icon, Geoff Southby, Precision is Melbourne’s number 1 agency for the recruitment of executive logistics staff.

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Helping employees and employers find matches with minimal fuss and effort.

As a partner in Emprevo, United Recruitment is thrilled to be providing the Emprevo system to the hospitality and other industries throughout Australia. This system is assisting our clients to make better use of their own casual pools, creating better engagement with their staff, and lessening the need for agency staff.

Emprevo is a unique, flexible cloud based job management system. It has been designed to deliver a range of unique solutions in the management of casual staffing. These include communication and confirmation of shifts, electronic timesheeting, shift assessment and more. It is a tool that is saving clients time and money every day. Importantly, when you do need agency staff, we are just a click away through the Emprevo system.

This is a real game-changer for our industry, so speak to us and find out how we can save you time, money and headaches when it comes to quick, flexible staffing solutions.

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Our basic ethos is to provide better service, using technology to drive efficiency WITH experienced industry professionals delivering quality outcomes for our clients and candidates.

About us

Founded by Greg Lee in 1994 , The United Recruitment Group provides quality service delivery to the recruitment industry. Commencing with hospitality, the company quickly branched into healthcare and in 2003, commenced its engineering and logistics arm.

Greg remains the Chairman of United Recruitment, and serves on the boards of The Carlton Football Club, and various private companies. Greg served on the board of William Angliss Institute from 2002 until 2011.

Since 2014, the group’s CEO has been Michael Sheehan, who was promoted to this position after successfully expanding the Octopus business during the previous 3 year period.

The corporate goals for the company include establishing itself as the major provider for each of the markets it services in every geographic area in which it is based.


Greg Lee, founder of United Recruitment Group

Greg Lee   |   Chairman, Founder

Greg founded United Recruitment some 21 years ago, with the aim of providing Australian industry with a service provider for recruitment and HR solutions that had no peer. The company has grown to be the dominant force in the areas in which it operates by following Greg’s guiding principle of not compromising on the quality of the service which each of the United Recruitment brands provides. “Our national and international reputation is testimony to the standards we have set ourselves over the past 21 years” says Greg.

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Michael Sheenan, CEO of United Recruitment Group

Michael Sheehan   |   CEO

As CEO, Michael is responsible for all operations of United Recruitment’s stable of brands. A senior executive with extensive sales, management & business experience in a range of industries including recruitment, management consultancy and hospitality, Michael has been pivotal in driving the growth of the United business over the past 3 years and has a clear vision of where the business will go in the future.

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Our Vision

To be a valued and integral element of the service offering of our clients, delivering to them significant competitive advantage in a cost efficient manner.

Our Mission

To be the market leading company servicing in each of our selected niche markets in each major geographic region throughout Australasia.

Our Values

The key values we have as an organisation that drive our continued success are: